The 2009 NAB Show Booth N2502  

NAB White Paper: Are Fully Digital Workflows A Pipedream?

by Chris Lennon

Players in the media business (such as broadcasters, program producers/distributors, ad agencies and commercial producers) don’t believe that technologists can integrate all of their systems. Sure, they have all seen point-to-point integrations succeed, but many remain skeptical when it comes to fully integrated worklows from start to inish. In addition, many technologists don’t believe that these players know, or care, enough about metadata. Both are mistaken, of course. This leads to a bit of a chicken-and-egg situation in the realization of fully digital worklows, and the eficiencies they promise. A classic example of this is the slow adoption of new means of content identiication, such as ISAN and Ad-ID, with the improved metadata lows that these standards facilitate. This paper will explore the stumbling blocks, enablers, and milestones that users encounter along the way to their ultimate goal of fully digital worklows, and will attempt to show users the path of least resistance, with a focus on the worklows associated with advertising content.

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